Williams' artistic practice is driven by a desire to create positive participant relationships through shared activity. She is particularly interested in the action of ‘playing’ as a way of engaging viewers, and using this action to communicate and explore an idea.

Each project is concept driven, and as such the materials used and outcomes produced vary. However, she often adapts easily recognisable play ‘models’ (such as; Board games, Children’s activity books, Leisure Activities) to encourage those who do not readily engage with the arts to feel comfortable participating within her work. 

Using 'play' as a platform, Williams poses questions about social interaction and behaviour, relationships to objects and media, and how the influence of those relationships can affect personalities, decisions and preconceived ideas about the world in general.